How viable is mobile advertising in an economic slowdown? How will the current economy impact businesses that derive revenues from mobile advertising? Can mobile advertising count on VC funding? There were just a few of the key questions that thought leaders, startups, investors, mobile carriers, device manufacturers, and mobile application developers debated during Mobile

Mobile Advertising South Africa According to reports released by BMI-TechKnowledge advertising revenue is expected to grow more than 10 times to as much as R2.15 billion over the next four years. Mobile advertising services reached about R200 million last year, even though mobile advertising is still at its beginning stages in South Africa. The growth will depend ...

Ericsson has landed a deal with KPN. What is the deal? It’s for hosted mobile advertising. What? Well it seems to be where Ericsson hosts Mobile Advertising and multimedia services for KPN – so KPN can offer its own branded mobile advertising solutions.   What are the benefits? I would expect fast integration of mobile advertising into all channels from messaging to ...

JumpTap and BKI Media: What is Mobile Advertising? What is Mobile Advertising? BKI Media explores how operators can exploit search to drive new revenue streams from media, content providers and brands in a way that consumers find userful in this the first of four papers sponsored by JumpTap. What is mobile advertising? By Annie Turner Director BKI Media Advertising presents a host of new oppo...

The Interactive Advertising Bureau (IAB) has published a new white paper on mobile advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.

Following the successful trial with 500,000 O2 customers during 2007, the Telefonica owned mobile operator decided it's about time to enter the mobile advertising space. The company plans to grow the UK mobile advertising market with a new service which will allow brands to take advantage of the opportunities presented by mobile advertising, and bring

Rating: now the software players are talking mobile advertising, what next By Bena Roberts. I have to say it, Mobile Advertising seems to be like Acid. No one knows what is in it but everyone is...

Reportlinker.com has released a new market research report "Mobile Media Advertising Opportunities: The Market For Advertising" that focuses on the mobile advertising value chain, analysis and... To read the full article, please visit the website.

The press and positive response to my white paper on mobile advertising Mobile advertising for newbies has been overwhelming. Hundreds of practitioners and professionals have already signed up at the Bango site to download the white paper, confirming my view that mobile advertising is a market waiting to happen.

If you find mobile advertising even a tad bit confusing, I recommend grabbing this free white paper on mobile advertising, written by Peggy Anne Salz, chief analyst and publisher of MSearchGroove. Sponsored by bango, it is a guide which will help you understand how mobile advertising works and provide you with hints and tips on