Ad-funded MVNO deviates from previous strategy in what is essentially a joint venture. Mobile Entertainment is the leading community site for all professionals working within the international mobile content industry. We bring you the latest news, views and analysis from this fast moving entertainment sector, complementing our flagship monthly printed magazine and specialist events.

Blyk, the youth-focused, ad-funded MVNO and media channel has announced expansion plans into the Dutch market through a partnership with Vodafone. Blyk originally launched their own MVNO operations in several countries, but this announcement apparently marks the beginning of a new partnership focused strategic thrust for the company.

Ad-funded MVNO to launch Dutch operation, secures new investment.

In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most v...

Remember Blyk, the ‘yoof’ ad-funded mobile service? Last thing we heard they were rumoured to be shutting up shop – but it turned out they were merely changing direction towards an operator partnership model. With the course set towards that destination, Blyk announced yesterday they’ve inked their first operator deal – an exclusive with Vodafone in

Having launched its ad-funded MVNO service in the UK more than 12 months ago, Blyk has agreed to a deal with Nokia Siemens Networks (NSN) that will see the infrastructure supplier host the Blyk network as it expands into the Netherlands and Belgium. Under the two turnkey service deals, NSN will provide the infrastructure, prepaid charging and messaging systems, software and operations to Blyk as a...

Are ‘yoof’ targetted MVNO Blyk shutting down in the UK? Yes they are. But then they weren’t. But now they are. We think. Just before the weekend I wrote that they’d inked a deal with Vodafone in Holland. Remember Blyk, the ‘yoof’ ad-funded mobile service? Last thing we heard they were rumoured to be shutting up shop

Vodafone Netherlands has confirmed that the operator will start migrating consumers away from it's Live! portal somewhere in the next few weeks. The same will happen in 7 other countries. By...

Rating: Massive round of funding accompanied by new expansion strategy and “streamlining” Finland based mobile network Blyk offers free talk-time and messaging to UK subscribers in return for targeted ad placement. Launched only slightly over a year ago, and already boasting 200,000 subscribers, Blyk recently announced that it has secured a further €40m ($50m) from VCs. ...

I’ve just got this press release in from Blyk. I couldn’t see it on their website so I’m publishing it verbatim (something, I don’t usually do). Aligned to its global expansion strategy, the mobile engagement media will launch its brand in the Netherlands in partnership with Vodafone Helsinki, London and Amsterdam, 23 July 2009 – Blyk, the mobile engagement media, today announces Vodafon...