DoubleClick today announced that DoubleClick Mobile, the company's advertising delivery system for mobile devices, is integrating with mobile ad networks including AdMob, Google's AdSense for mobile content, and Millennial Media's premium MBrand network as well as its Decktrade performance network. This upgrade helps mobile publishers fill more of their available inventory and ultimately earn more
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CellPhoneDigest on 30th Apr 2008 (via cellphonedigest.net)