Mobile operator Blyk, provider of free, ad-funded calls to the youth market, has confirmed earlier reports that it has an agreement with Vodafone Netherlands. The deal will see Blyk share revenues in exchange for using Vodafone's mobile network infrastructure. Blyk founder Pekka Ala-Pietila said it was close to signing a similar agreement in the UK and that it has been overwhelmed with reques...

In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most v...

Ad-funded MVNO deviates from previous strategy in what is essentially a joint venture. Mobile Entertainment is the leading community site for all professionals working within the international mobile content industry. We bring you the latest news, views and analysis from this fast moving entertainment sector, complementing our flagship monthly printed magazine and specialist events.

Vodafone Netherlands has confirmed that the operator will start migrating consumers away from it's Live! portal somewhere in the next few weeks. The same will happen in 7 other countries. By...