As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerfu...

As more drivers equip their vehicles with GPS devices or use navigation enabled smartphones; data suggests most common searches are often used during shopping. TeleNav reveals some interesting data about GPS navigation usage from their users nationwide. According to that study, the top 10 U.S. businesses searched with GPS navigation are as follows: Wal-Mart Starbucks Target Best Buy Bank of A...

Retail titan Walmart is the most searched-for U.S. business among consumers depending on GPS services, according to new data issued by navigation solutions provider TeleNav. Coffee giant Starbucks trailed slightly behind Walmart in GPS searches in December, TeleNav reports, followed by retailers Target and Best Buy, with Bank of America rounding out the top five. Among specific merchant categories...

Starbucks has released an official iPhone app for Canadians. The app is called myStarbucks Canada and includes extensive information on coffee beverages, snacks, and food. It also locates all the locations near your location and includes key info like store hours, address, phone number, etc. Heres the official description: Finally the official Canadian iPhone application from Starbucks! Want to fi...

Everybody knows about the Starbucks example of location-based ads: you walk past a coffee shop, and it sends a coupon enticing you inside to your phone. Most sensible people realize its not a great idea (see Russells definitive fisking of the concept), but the idea lives on. Mondays NYT had a story about how clothing

While the iPad was officially announced in January, the iPad will not be available for purchase until late March. However, it seems some iPads have been seeded into the wild as David Vogler claims to have seen one in a New York City Starbucks (phot...

It was a rainy Sunday afternoon when I was suddenly bewitched by the heavenly tones of a sirens call radiating from the single speaker inside my favorite Starbucks. I was enraptured, overwhelmed with the sudden desire to find out to whom these dulcet tones belonged! Gripped in a fever of curiosity, I quizzed the

Joe McNally Photographer, Professional Numnuts Company Joe McNally Photography (Exxon was already taken.) Ridgefield, Ct.  Blog/website Joemcnally.com/blog   Favorite Gadget(s): iPhone, iPod, Breville K-cup coffee maker, Apple TV, Justin Clamp Your cellphone/smartphone (make/model): iPhone 3GS   I won't leave the house without: iPhone, Starbucks coffee card   Blogs I read r...

Apparently, the Mexican government believes it owns its pre-Hispanic culture. Michael Scott points us to a story about how the Mexican government claims it "owns" the intellectual property on various pre-Hispanic artifacts, which Starbucks was using as imagery on mugs. Specifically, it's upset about images of an Aztec stone calendar and the Pyramid of the Moon from Teotihuacan. I've hear...

TeleCommunications Systems (formally called Networks in Motion) has released data showing the most navigated to destinations (in the USA) on Christmas Eve and Boxing Day. The findings show that searches for Walmart, Target, Best Buy, Starbucks, and Toys R Us see a huge spike as holiday shoppers use mobile navigation to assist their shopping experience. The