Mobile Content Networks says the market for placing ads with mobile phone search results could more than double every year. MCN says its mobile search advertising competes with Microsoft rather than Google or Yahoo. - HELSINKI (Reuters) Advertising revenue from mobile Web searching is becoming a serious business and could be worth $2.4 billion by 2011, a key player in the industry said. Mobile Con...

In my mobile search advertising column for MobiAdNews I encouraged publishers to explore their options. As I see it: “What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for

As I said in the post below, today's tie-up between MCN and Nokia also provides me a perfect opportunity to summarize the highlights from the mobile search and advertising session (Overcoming The Barriers To Delivering A Successful Mobile Search Advertising Ecosystem) moderated by Oguz Oktay from ARGELA-USA Inc., which brought me together with MCN CEO

Mobile search advertising spending in 2008 will top $445 million more than 34 percent of total mobile adspend according to a new forecast released by market analysis firm Juniper Research. Juniper adds that mobile search adspend will increase to more than $2 billion by 2013, while total mobile adspend will accelerate to more than $7.6 billion--in total, mobile search will yield revenues of $4.8 bi

This year, mobile search advertising will reach $445. As expected, it will keep growing and according to Juniper's forecast it will reach $2 billion by 2013. The reports, Mobile Search and Discovery and Mobile Advertising, found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing

ABI Research believes mobile search advertising growth will be driven by this escalating array of options, as total search-related mobile advertising expands from $813 million in 2008 to $5 billion by 2013.