Good article by the Mobile Marketer’s Giselle Abramovich on the recent announcement from Polo Ralph Lauren that they would begin utilizing a 2D barcode reader (Quick Response- QR- code reader specifically) in their new mobile commerce efforts. The article stated that consumers could, “shop via their camera phones by scanning the QR code appearing
submitted by
InsideMobileMarketing on 15th Aug 2008 (via insidemobilemarketing.com)
Developed by Scanbuy, the free ScanLife software deciphers captured Quick Response (QR) bar codes.
submitted by
Funtonia on 31st Mar 2008 (via funtonia.com)