Polo Ralph Lauren Corp. has launched a mobile commerce site, m.RalphLauren.com, where shoppers can purchase clothing and accessories with their cell phone or web-enabled handheld device from its three collections.
Polo Ralph Lauren is to be the first luxury retailer to launch a mobile commerce site, reports Reuters. ... "The apparel maker will begin placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S. Open tennis tournament, which begins later this month. Shoppers can download special software to camera-phones to scan the codes and be directed to a phone-frie...
Polo Ralph Lauren is jumping on the mobile phone bandwagon. No, its not launching its own line of little horse branded mobile phones, instead its offering shoppers the chance to buy little horse branded clothes using a mobile phone. While using a mobile to pay for things has been common in Japan for awhile now, the
Polo Ralph Lauren is all proud to announce that it is the first luxury retailer to launch a mobile commerce site, in an effort to “stay ahead of a trend that is making its way from Asia to the United States.” Even though mobile commerce is more suited to younger generation, the company’s senior VP of
People has known Ralph Lauren as a strong brand in fashion and design ecosystem. But sooner, I think people will also learn to accept this $13.5 billion fashion company as a pioneer in mobile technology implementation. Hmm, probably because of this. Reuters via NYT has reported that Polo Ralph Lauren will become the first luxury ...
