At Mobile Asia Congress during the GSMA and MMA session on Mobile Advertising– there was an interesting fireside chat moderated by Paran Johar from JumpTap featuring: Mimi Wong Interactive Marketing Director Pepsico International Marco Gavin Interactive Marketing Manager Procter and Gamble. The conversation started out with a discussion on traditional media vs mobile media. Mimi: Each medium...

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Following up today on the recent and significant tie-up between JumpTap and Pinch Media, an analytics and advertising company for iPhone applications (which MSG covered here). The two companies have launched an ad network allowing developers to monetize their iPhone App Store applications. I contacted Paran Johar, JumpTap Chief Marketing Officer, for details about the

Last month, I wrote about Paran Johar's new appointment as Chief Marketing Officer at white label search and advertising provider, JumpTap. They're not hanging around, at JumpTap — this week, they announced a seven country integrated search and advertising deal with TeliaSonera (the leading network operator in the Nordics and Baltics). I asked

With Nielsen recently revealing that 46 million mobile users used mobile search functions in Q3 2007, the marketplace for mobile search and advertising is hotting up. Right there in the middle of it is JumpTap. Business is good at JumpTap - so much so, they're busy extending their team - and they've just hired