Rating: Applications can now be analysed like advertising campaigns SiteCatalyst, the real-time mobile analytics engine from Omniture, is being extended to include iPhone applications. App developers and marketers will be able to access information from their applications about user click-rates, page view and purchases. With this information applied to the life-cycle of an app, it will ...

Omniture SiteCatalyst is now measuring iPhone app usage. With the App Measurement, advertisers will have insight into ad clicks, page views, and purchases. Editor & Publisher reports. "Applying analytics to mobile application use is a relatively new area that provides feedback to application developers and marketers," Bill Gassman, research director of Gartner, said in a statement. "This will ...

Rating: Real-time access to analytics reports now available on Android Analytics company Omniture has announced that its software-as-a-service analytics product, SiteCatalyst, will soon be accessible on Android. Omniture SiteCatalyst for Google will be available for download through Android Market. This product has been available on web phones since July, and on iPhone since October. Since Si...

Omniture, Inc, a well known provider of online business optimization software, has announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video now available on Android Market. Omniture customer...

Omniture said its SiteCatalyst software is now available for Google Android devices.

Bango  and Omniture the Phoenix of mobile web platforms for online are teaming to create one force for PC and mobile web metrics. How? Advertisement, an e-marketing web analytics and customer intelligence specialist and Europe’s largest authorized service partners of Omniture, is integrating Bango’s mobile analytics service alongside Omniture’s SiteCatalyst to present a...

The launch of the iPhone and the take-up of unlimited mobile data tariffs has seen a marked increase in mobile Internet use. However, a recent industry survey conducted by Omniture found 71 per cent of businesses saying they were not measuring mobile traffic to their sites. Furthermore, 50 per cent of businesses said they did not know how many unique users landing on their sites originated from a ...

As unbelievable as that sounds, a survey by Omniture shows that nearly 71% of companies do not track mobile-based traffic to their websites- with half admitting to not even knowing how many unique users visit their sites from a mobile device. We’ve stated how important it is to have a viable mobile presence, especially now, but to

NBC Universal deemed its coverage of the Beijing Olympics a “ringing success,” with its games-dedicated mobile Web site drawing more than 6.5 million unique visitors and 36 million page views, according to Omniture data.

NBC's Olympics WAP site generated 36 million page views and 6.5 million unique visitors reports Omniture.