NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, today announced that Laura Marriott, former president of the Mobile Marketing Association (MMA), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position a...

The woman behind the MMA – Laura Marriott who steered the MMA from 0 to over 700 member has joined NeomMedia’s Board of Directors. Is this good? Considering the current state of the mobile barcode – with everything to play for this is a great move for NeoMedia. If Laura can do for NeoMedia in terms of ...

Diane Strahan of Neustar, Robert Danish of NeoMedia & David Miller of Mobile Discovery discuss the 2D barcode ecosystem and what role each of their companies play in making this technology standard practice. In September, NeoMedia and Mobile Discovery announced that they had formed a strategic alliance to fast-track 2D code proliferation. An interview with NeoMedia's CEO Iain McCready...

OK - after much deliberation - our leaders in the mobile barcode industry to date: 1. 3G Vision - champion of the QR in Japan - key player and leader for QR Codes globally. 2. NeoMedia- leader for the Universal Barcode Reader 3. UpCode- Leader for mobile barcodes for the enterprise 4. Missing - handset vendor leader 5. Missing - ...

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Nokia, the world leader in mobility, teamed together with IQ-Mobile to launch an interactive 2D barcode campaign in the popular German Men's magazine, Wiener. Readers of the magazine are invited to text the word "code" to a short code, which will return a link allowing them to download an...

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced this morning during the company's shareholder conference call the induction of new Board of Advisors member Ian Maxwell, who brings with him extensive industry experience and is dedicated to the growth and expansion of NeoMedia Technologies. Ian Maxwell, a well respected industry ve...

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, was in attendance at the November 11th DMVÖ MMA Mobile Innovation event in Vienna Austria. The event, held in cooperation with DMVÖ Mobile Innovation Working Group and the Mobile Marketing Association of Austria was sponsored by m4c, DIMOCO and Nokia, and featured representatives from Er...

Custom Fit Realty, a Wisconsin based real estate company, recently announced the launch of their NeoSign Technology using 2D barcodes and mobile code reading technology from NeoMedia. Continuing to push the frontiers of real estate innovation, Custom Fit Realty has added a new marketing feature called NeoSigns to their fee-based home selling service. NeoSigns allow direct access to a property&rsqu...

NeoMedia Technologies, Inc, a recognized leader in camera-initiated transactions for mobile devices, is planning to release a new “measurable mobile marketing platform for ICE, the leading mobile network operator in Costa Rica.” Why is this important? Because the NeoMedia platform will enable retailers, banks and other organizations to build a mobile marketing ecosystem that will drive

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has partnered with ICE, the leading mobile network operator in Costa Rica, to create a new measurable mobile marketing platform using 2D barcode technology. The NeoMedia platform will enable retailers, banks and other organizations to build a mobile marketing ecosystem that will drive innovative m...