Cross-platform media and emerging markets to drive growth, but slower progress predicted for mobile ads. Mobile Entertainment is the leading community site for all professionals working within the international mobile content industry. We bring you the latest news, views and analysis from this fast moving entertainment sector, complementing our flagship monthly printed magazine and specialist even...

Advertisers bidding for search advertisements through Google's AdWords service now can choose to have advertising campaigns run exclusively on mobile phones as Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. Alexandra Kenin, Product Marketing Manager, Mobile Ads team announced, on Monday, December 08, a new campaign-level option that allows AdWords ...

Google is offering advertisers AdWords targeted  for Apple's iPhone, T-Mobile USA's Android-powered G1 and other full HTML web mobile devices. The ads can point to desktop landing pages advertisers don't have to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as Google's standard mobile ads, such as the delivery of mobile-specific calls-to-act...

Apple’s iPhone, the T-Mobile G1 and any other handset that features a full HTML browser can now display AdWords ads like on a desktop PC, Google says. The Google mobile ads team has launched a new campaign that enables AdWords advertisers to place their ads exclusively on the iPhone and G1. The new ads have most

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Google is not wasting any time. As long as people are searching for stuff online, Google will make money off it. The company has launched its AdWords version for mobile phones. Now you can target mobile owners with specific ads. They will be available from your usual AdWords dashboard where you will simply have to

Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. The ads will also work on other phones with full HTML browsers in the future as they become available. (Both

Thanks to iPhone, mobile is learning to speak for itself, says AdMob's Russell Buckley... Mobile Entertainment is the leading community site for all professionals working within the international mobile content industry. We bring you the latest news, views and analysis from this fast moving entertainment sector, complementing our flagship monthly printed magazine and specialist events.

Every new media channel borrows ad formats from others before finding its own voice. Now, thanks to iPhone, mobile is learning to speak for itself, says AdMob’s Russell Buckley...

So says AdMob, which served ads to more than four million unique iPhones in October. Mobile Entertainment is the leading community site for all professionals working within the international mobile content industry. We bring you the latest news, views and analysis from this fast moving entertainment sector, complementing our flagship monthly printed magazine and specialist events.