"Mobile Marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers - especially in the most desirable 18-40 age range." With these words, new ABI Research practice director Neil Strother introduces the newest Research Service – “Mobile Marketing Strategies” – just launched by ABI Research. “The Mobile Marketing Strategies Res...

It turns out theres a reason why the age of the average mobile phone user continues to decline. While most mobile users may not realize it, their kids may very well be a bigger target of mobile marketing than they are. As if the plethora of Dora The Explorer and Hannah Montana digital content, mobile applications,

Global email marketing services provider Epsilon International has announced a partnership with mobile communications and commerce enabler Netsize. The deal will enable Epsilon clients to leverage the latest technology for opt-in mobile marketing services, including SMS communications, across Europe. Epsilon’s...

Staying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper outlining the use of Rich Media ad-formats and units in mobile advertising campaigns. The new whitepaper, created with the help of numerous member companies, includes definitions, attributes and examples of Rich Media advertising that are

The Mobile Marketing Association has launched a whitepaper on Rich Media Mobile Advertising. The whitepaper is designed to educate the mobile marketing industry about currently available Rich Media mobile ad units. The whitepaper includes definitions, attributes and examples of Rich...

In the next print edition of Mobile Marketing, we will be throwing the spotlight on the US mobile marketing scene. We want to get a feel for the types of things US consumers are doing on their phone, and the...

A quick reminder that in the next print edition of Mobile Marketing, which we’re working on now, we are planning a guide to the world's mobile advertising networks. We already have more than 35 on our list, and if you’ve...

While many have hailed the iPad as a future mainstay of targeted mobile marketing campaigns, no shortage of advertisers are taking a wait and see approach with regard to the new Apple tablet. However, if the pre-order stats from this past weekend are any indication, the iPad could very well have a much larger

As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerfu...

New Compete data is tracking how smartphones are integrated into the daily lives of all types of consumers which bodes well for mobile marketing, especially mobile coupons, Consumers' primary usage of their smartphones is for reasons of personal productivity and entertainment. When asked how much time is spent on personal use , 74% of smartphone owners indicated they are using their device primari...