The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S. What has been changed?   •         Clarification of Terms & Conditions specifically for Web Print/Video •        ...

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Rating: MMA goes into 2009 stronger than ever before The Mobile Marketing Association has issued a release announcing that 2008 was the biggest growth year that it has seen so far, and also the biggest year for mobile marketing in general. What are the key points? - The MMA has acquired over 200 new members in 2008, an ...

BnetTV.com's correspondent Michele Sklar interviewed me at the Mobile Marketing Association forum in San Diego, CA on November 12th. You can view the 8 minute interview here. Covering the range of issues at the MMA's Forum event I spoke of how advertisers need to be focusing on the psychology of making mobile impressions instead of the draw of the technology of mobile. The contextuality of mobile,...

ESPOO, Finland, -- Nokia took home a Mobile Marketing Association Award for its innovative work on a mobile advertising campaign for Unilever's Seda Teens Shampoo in Brazil. The initial goal of handsets sold for this product launch was met after only one month, prompting four increases in volume to meet retailer demand, still selling out after only two months. The campaign, which won an award in t...

Nokia has received an award in the Branding Category for Latin America at the Mobile Marketing Association Award 2008, for its innovative work on a mobile advertising campaign for Unilever's Seda Teens Shampoo in Brazil. Only one month after the product launch, the initial goal of handsets to be sold was met after only one month. Nokia had to increase the volume four times to meet retailer de...

Each year, the Mobile Marketing Association (MMA) recognizes leaders and innovators in the mobile marketing industry and honors them at their Annual Awards Dinner & Ceremony. The winners, judged on strategy, execution, creativity and results, highlight mobile marketing industry successes from around the globe.

CellTrust, a provider of secure mobile messaging and applications, announced today that it won two of the Mobile Marketing Association’s (MMA) Fourth Annual Global Mobile Marketing Awards, one of which for Best Use of Mobile Marketing. CellTrust was selected for its project with the Yearling Harlem Success Academy Charter School, who saw parental involvement soar from

In what has become an annual tradition, The Hyperfactory received top honors across several categories at the Mobile Marketing Association’s 2008 Global Awards ceremony in San Diego. This year, the world’s most award-winning mobile agency took home five awards for its innovative campaigns.

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the results of its Annual Global Mobile Attitude and Usage Study, conducted with research partner Synovate. The report spans selected markets in four geographic regions including United States, Europe, Asia Pacific and Latin America, and helps brands and advertisers understand the global habits of mobile users and ...