The Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage Study to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing. The research is designed to provide a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts

MMA launches new study in Asia on mobile marketing here are the highlights. Overall, heavy penetration and reliance on mobile phones combine with strong feature and mobile web usage in these regions to indicate strong market opportunity for mobile marketers. In total, the top five mobile phone features used are non-voice in nature and include camera, games, ...

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the results of its Annual Global Mobile Attitude and Usage Study, conducted with research partner Synovate. The report spans selected markets in four geographic regions including United States, Europe, Asia Pacific and Latin America, and helps brands and advertisers understand the global habits of mobile users and ...

Rating: I shouldn’t be saying this but … It seems the European branch of the Mobile Marketing Association (MMA) was keen to meet the Press and explain away some of the weird results found in its second Annual Mobile Attitude and Usage study. The report was compiled in association with researchers, Synovate. What European MMA md, Paul ...

The Mobile Marketing Association (MMA) has released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. With the objective of helping brands and advertisers understand the habits of mobile users, the study provides insights into overall consumer mobile usage by demographic group as well as the awareness for the United States, Europe, Asia Pacific and Latin America...

The Mobile Marketing Association released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate.The study's key global findings include: Overall interest in mobile marketing varies by geography. The United States and Western Europe report comparable interest levels in mobile marketing; similar interest levels are also noted among mobile phone users in Asia Pacific an...

One in four mobile subscribers in the U.S. and Western Europe expresses strong or moderate interest in mobile marketing efforts according to non-profit industry trade group the Mobile Marketing Association's Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. The MMA reports that overall user interest in mobile marketing varies by geography: While the U.S. and We...

The Mobile Marketing Association (MMA) has published the results of its inaugural Mobile Attitude and Usage Study for five markets in Western Europe. The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain.