When AppLoop launched its self-service platform for tracking and advertising on mobile applications last July, we were quite impressed.

Over the past several months, a new phenomenon has been sweeping the world of mobile advertising and marketing. In addition to traditional banners, text links, and videos, Mobile Applications have won a major place in the hearts of brands and agencies alike. MobiADNews reports via MocoNews. Why an app? Because it allows brands “to engage consumers and plunge them into a branded environment in whi...

Google reiterated its earlier promises to allow developers to begin selling premium mobile applications through its Android Market virtual storefront, confirming premium Android apps will launch sometime in the next few weeks. "I would like to confirm that Android Market will support priced applications starting early Q1 2009, as we'd originally stated last fall," writes Android program manag...

2008 was another exciting year for anything mobile in general, it was especially the breakthrough of Mobile 2.0 - its meme has now over 1.000.000 entries in Google. Many industry players started using the mobile 2.0 term in their marketing strategy, the iPhone stayed untouchable as the perfect catalyst converging web and mobile applications and

Everyone loves free mobile applications. Just look at the iPhone App Store’s volume of free-app downloads and you’ll start to understand. Interestingly, it’s actually the premium applications that drive development of free apps. The Android Market is full of free Android apps, but hasn’t yet attracted the kind of developer-attention that the AppStore enjoys. The problem

Happy 2009 New Year to all my readers. My first post of the year is about mobile applications: local/native vs. native, and app-stores. App-stores have been shifting the balance on application development and distribution (back) towards local/native applications. I don’t mean to undermine mobile web which will continue to be very

Chintan, over on his Mobile Applications site, has waded into the Nokia 5800 vs. iPhone battle with gusto, and lists all the advantages the Finnish device has over its counterpart. Ranging from a replaceable battery to the multiple text entry methods, Chintan certainly has all the bases covered, but poses a teasing question - will the

We just posted about the limited beta of Flexilis Mobile Security. I've had some time to play with it. Once signed up for the beta, you'll get an SMS with a download link. So there are two components of the program, the mobile app and the web app. The mobile applications seems to be running pretty well on my XPERIA X1. As you can see in the two screenshots below, you can choose whether t...

Well, it seems that Palm has taken another step towards the future with the addition of a mobile applications store.  The Palm Mobile Apps Store has over 5000 programs that can be downloaded directly to your device, including 1000 free programs.  A total of 25 Palm devices are supported for both Window Mobile and Palm

Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for.  Apparently they have over 800 phones for testing! Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes glimpse