NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, today announced that Laura Marriott, former president of the Mobile Marketing Association (MMA), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position a...

The woman behind the MMA – Laura Marriott who steered the MMA from 0 to over 700 member has joined NeomMedia’s Board of Directors. Is this good? Considering the current state of the mobile barcode – with everything to play for this is a great move for NeoMedia. If Laura can do for NeoMedia in terms of ...

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S. What has been changed?   •         Clarification of Terms & Conditions specifically for Web Print/Video •        ...

Companies might have joined the MMA in droves in 2008 (including my own business) – but that doesn’t mean that 2008 was the year or mobile advertising – far from it. The mobile advertising industry continues to underperform as brands continue to use traditional online marketing before mobile. Few companies that have used mobile have eaten ...

What economic downturn? The Mobile Marketing Association (MMA) says 2008 has been its most successful year yet...

Rating: MMA goes into 2009 stronger than ever before The Mobile Marketing Association has issued a release announcing that 2008 was the biggest growth year that it has seen so far, and also the biggest year for mobile marketing in general. What are the key points? - The MMA has acquired over 200 new members in 2008, an ...

BnetTV.com's correspondent Michele Sklar interviewed me at the Mobile Marketing Association forum in San Diego, CA on November 12th. You can view the 8 minute interview here. Covering the range of issues at the MMA's Forum event I spoke of how advertisers need to be focusing on the psychology of making mobile impressions instead of the draw of the technology of mobile. The contextuality of mobile,...

At Mobile Asia Congress during the GSMA and MMA session on Mobile Advertising– there was an interesting fireside chat moderated by Paran Johar from JumpTap featuring: Mimi Wong Interactive Marketing Director Pepsico International Marco Gavin Interactive Marketing Manager Procter and Gamble. The conversation started out with a discussion on traditional media vs mobile media. Mimi: Each medium...

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The Mobile Marketing Association (MMA) (www.mmaglobal.com) has released the first version of its Global Mobile Measurement Ad Currency Definitions. The definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines. They cover 4 key topics: Ad Impressions, Streaming Video Advertising,