As MWC heads into full swing the announcements are coming in hot and heavy, starting with Orange debuting its mobile advertising plans for 2010. You may remember Orange announcing a pilot program about a month ago related to its integration with Blyk, dubbed Orange shots, which serves SMS/MMS ads based on user preference and other user

Investments in Finnish high-tech companies dropped 60 percent from 2008, reflecting a 30.6 percent decline in the overall investment activity. Fifty-eight companies tracked by Technopolis Online received funding worth 101 million euros. Investment activity last year remained higher than expected, but investors stayed away from larger investments like the WinWind and Blyk deals that contributed 160...

News from Blyk is like waiting for buses - nothing for ages, then it all comes along at once. After Blyk announced it was being bought into Orange last year, we didn't hear anything for months. Then in January, Orange announced a new service based on the Blyk offering. This must have gone pretty well, because mobile analytics service Aito has announced it will be continuing to work with Blyk.

Blyk Mobile has featured heavily on GoMo News in the past. The ad-supported mobile operator had a bold plan to give users free mobile voice minutes and texts in return for receiving mobile advertising. It has been a rocky road for Blyk (see our recent report on the fortunes of the company) - and today we've been introduced to a company that is trying something very similar in the States. Embe...

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk. The full service includes consulting and creative support, the use of the interactive marketing platform, plus

Full launch of Orange Shots gives brands chance to target 100,000 opted in customers. It will initially target Orange’s Pay As You Go Monkey customer base. This offers free music and texts to users when they top up their mobile. However, the operator plans to make Orange Shots available to its entire (opted in) mobile customer base over time. The project marks an evolution of Orange's r...

Now that Blyk's free-service-for-ads model has officially bitten the dust, we're starting to see new ideas come out of the woodwork from the Dutch company that might (or might not) stand a better chance of striking a survivable balance of value and profitability. Orange UK has announced that it'll be launching Orange Shots as of February 1, a program for advertisers that lets them t...

Orange UK announced the introduction of Orange Shots, a new mobile advertising service enabling brands to engage and interact directly with targeted segments of the operator's subscriber base. Scheduled to launch Feb. 1 and powered by Blyk Media (the ad-supported MVNO acquired by Orange last summer), Orange Shots will initially focus on Orange's Pay As You Go Monkey customers, with new p...

I wrote recently about wireless carriers continued resistance to mobile marketing and advertising, and while I understand certain prohibiting factors, my faith was somewhat renewed with the news of Orange launching a new mobile marketing platform based on the technology acquired with its partnership with Blyk Media. You may remember Blyk and the hype surrounding the

Painting Orange customers Blyk Updated Orange has launched a new advertising platform, aimed at advertisers wanting to exploit customers on its Monkey tariff, using technology inherited from Blyk.… The power of collaboration within unified communications