NeoMedia’s technology has been chosen by Spanish Spanair for a WHOLE Year! Paperless ticketing will become a reality and boarding passes will be replaced with 2D barcodes. From the press release:   Spanair was the first airline in Spain to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. ...

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, today announced that Laura Marriott, former president of the Mobile Marketing Association (MMA), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position a...

The woman behind the MMA – Laura Marriott who steered the MMA from 0 to over 700 member has joined NeomMedia’s Board of Directors. Is this good? Considering the current state of the mobile barcode – with everything to play for this is a great move for NeoMedia. If Laura can do for NeoMedia in terms of ...

Some good news for mobile barcoders, from Juniper Research. It has released a report claiming that companies sending coupons via mobile barcodes will enjoy a massive surge in the coming lean years. According to the report, consumers looking for savings are far more likely to use targeted coupons sent direct to their phone. From the report: “We ...

Pepsi seems to be going QR code crazy with its third in a series of mobile visual search and mobile barcode campaigns. I quite like the analogy of old and new media with Pepsi’s visionary ad campaign. Without saying it - its like Coke is old media with its traditional “holiday’s are coming” commercials and Pepsi ...

When I wrote about five applications we wish were made for the BlackBerry last week, one thing I mentioned was a barcode scanner. A commenter was kind enough to point me to NeoReader, a comparable but not well known application for the BlackBerry. Excited, I decided to test out the application right away. So for those of you wanting to know a bit more about this application, read on. To get the Ne...

The various UK railway operators have settled on a single standard for mobile-based barcode tickets. The agreement means that a single, common, secure barcode system will be implemented, and also that a single mobile ticket will be able to be used across operators - a major step forward. The new standard, RSPS3001, means that there will

Shopping wisely has become incredibly easy for G1 users.  ShopSavvy is a really impressive application that is offered in the Android Marketplace.  It basically works like this – Lets say you want to find the best deal on a Beatle’s “Love” CD.  It gives you the option to either scan the barcode of the

2008 has shown companies tightening the gloves in a fight for mobile barcode supremacy.  The fight is warming up –but we will wait until 2009 for an all out war. 2008 has cemented the foundations for a steady and connected mobile barcode industry. Standards bodies and industry associations have finally caught up. Some mistakes have been ...

We wrote about this earlier this week Masabi Train tickets: I slightly disagree with this particular barcodes article as I read in dread that Masabi is actually talking about creating a “NEW” standard. Now, GoMo News has made its position on standards clear. Only one is needed for the whole mobile code industry. So why create ...