A new survey published by Compete.com indicates smartphone owners are very receptive to mobile coupons, especially when it comes to grocery coupons that are easily redeemable via barcodes scanned directly from the device. The survey, which looked at the time of day most smartphone owners use their devices, as well as what mobile advertising concepts theyre

Thirty-six percent of smartphone users express strong demand for receiving grocery coupons via their handsets, according to a new consumer survey issued by market research firm Compete. Among subscribers asked what kinds of advertising efforts they would most be interested in seeing on their devices, coupons were the most warmly received, followed by scanable barcodes at 29 percent, "offers you ca...

Many mobile operators such as T-Mobile, Orange, O2, Vodafone and 3 use the words unlimited data’ when advertising their mobile data tariffs, but how much do you know about your unlimited data? We should all know about fair usage policies and they do differ according to what mobile phone you are using, Mobile Magazine has reported

A billboard that can identify the age and gender of passers-by, then offer custom advertising according to their demographic, is already up and running in Japan. NEC Japan has been testing the digital billboard technology in major shopping centers over the past year. The American arm of NEC is preparing to bring them to the U.S. this year. The people watching billboards have had mixed reactions. M...

Nexage, which is the mobile advertising yield optimization and mediation solutions provider, released the new Nexage Android SDK and an open API, enabling developers to create Android-based apps capable of serving mobile ads through Nexages mobile mediation platform AdMax. The new SDK supports multiple ad formats, including local advertising (for location based services), expandables, native

Mobile advertising would seem to have gotten big enough for Youtube to get interested. The free video sharing site announced this week that it will be serving advertisements on the mobile versions of its website.

French Connection, (aka FCUK) no stranger to courting controversy, announced today a joint promotion with Chatroulette. If youve been on digital hunger-strike recently, Chatroullette is a service which allows you to video conference with a series of random sad blokes and their penises. Rumours of girls using the service are yet to be confirmed by

YouTube is making a dramatic change to its mobile web presence. This week, YouTube revealed that it will begin incorporating advertising services throughout the mobile site. Naturally, YouTube is optimistic that advertisers will find enormous value in placing adds for their products and services on YouTubes mobile site a mobile presence that realized a 160%

Googles $750 million buyout of mobile advertising firm AdMob is looking less certain thanks to Federal Trade Commission investigation. Officials are asking rival firms for their input into the question of whether it would breach competition rules. The deal was announced last November and, if completed, would give Google the largest share of the mobile advertising ...

The YouTube mobile site traffic grew by over 160% in 2009, so they figure, they can now add advertising along with new features.  YouTube is howing ads on the home, search, and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier a...